Why your internal communication newsletter has to be personal
by Chris Izquierdo and Adam Zouak Generic emails are the easiest to ignore because they are not about you, the reader, it’s about the sender. What’s more, it becomes easy to think that the sender isn’t talking to you. This is, at the end of the day, why every user...
The Difference between Multichannel and Omnichannel for Internal Comms
by Chris Izquierdo and Adam Zouak There’s little argument that every organization needs more than one channel in order to reach the majority, let alone all of, your workforce. Maybe you have an Intranet, maybe a newsletter, and perhaps a mobile app, and maybe you’ve...
3 Trending Practices in Corporate Communications for 2021
by Chris Izquierdo and Adam Zouak To say that 2020 has been a crazy year for most of us is truly an understatement. As we enter its last quarter, we wanted to review three internal communication best practices we have noticed in the world around us. They are based on...
3 Things to Think About Before Picking a Mobile App for Corporate Communications
By Adam Zouak and Chris Izquierdo Having a mobile app for your workforce can be a great way to extend your reach. However, if not properly considered, it can be one of your biggest regrets. Let’s break down the top three things to consider. #1 - Death by Features...
What is the potential reach of your comms channels? Here is some quick and easy math to help
by Chris Izquierdo and Adam Zouak We know not all corporate communications channels are created equal, but do they all reach their respective audiences equally? No, but how can we make that less of a gut statement and more based on fact. Which channels have the...
7 Essential Questions to Ask When Picking a Corporate Communication Platform
by Chris Izquierdo and Adam Zouak In this article, we cover the basic questions you should ask yourself and ask your providers before deciding on a corporate communication platform that will streamline content to the right people in your organization. If you have any...
Why have you outgrown your Intranet?
Chris Izquierdo and Adam Zouak If you don’t love your Intranet, it’s okay. Unfortunately, it’s perfectly normal. Even companies with beautifully designed, award-winning, new Intranets fall out of love pretty quickly. And why, with every iteration, does the honeymoon...
How Sparrow Solves Partner Communication Challenges
by Adam Zouak and Chris Izquierdo Partner Communication is the cousin of corporate communications, but instead of employees we are connecting with our vendors, distributors, and partners who help us engage the greater marketplace and bring our products and services to...
Classic Pitfalls and Lessons Learned in Partner Communications
by Adam Zouak and Chris Izquierdo “What do you mean our main distributor just signed with our biggest competitor? Don’t they know we already have the features those guys just announced?” I have heard stories like this many times. Some of those tales were from years...
How to communicate with a multi-generational workforce?
By Chris Izquierdo and Adam Zouak “Sparrow has allowed us to communicate with multiple offices and the different generations that make up our workplace like never before,” Kyle, National Law Firm. How do we bridge the gap and unify people? Most organizations today...