Sparrow Connected Blog

Thought leadership about the employee experience, future of work,
and how to communicate and connect with your entire workforce.



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In today's fast-paced business world, Internal Communications (IC) is not just a function but a crucial element for organizational success. It involves the strategies and approaches that businesses use to facilitate clear and effective communication within their company. The goal is to develop a sense of unity, create a strong corporate culture, and increase employee engagement.

The Role of Internal Communications in the C-Suite: Why It Matters

In today's fast-paced business world, Internal Communications (IC) is not just a function but a crucial element for organizational success. It involves th...

Boosting Sustainability in Retail Through Internal Communications

If you've been keeping an eye on the wider world trends, you know “sustainability” is more than just a buzzword: it's a pressing necessity. And don't worr...

Navigating Internal Communication Pitfalls in the Oil, Gas, & Energy Sector

A Towers & Watson study highlights how companies with effective communication practices are 3.5 times more likely to surpass their competitors. In the fas...

Four Ways AI is Shaping the Future of Municipal Internal Communications

In municipal internal communications, taking the lead isn't merely about sustaining the pace; it's about pioneering progress. The key to this leap forward...

Internal Communications Strategies for Navigating Generational Shifts

The topic of diversity is critical in today's workplace. In this blog, we're not referring to cultural or background diversity (as important as they are)....

Why Purpose Matters: Exploring the Benefits of Purpose-Driven Work

Purpose-driven work has become a popular trend, changing how employees think and influencing how companies operate. With younger generations like Gen Z an...

Enhancing Employee Experience (EX): Creating Business Success

In today’s fast-paced corporate environment, employee experience (EX) is not just an HR buzzword; it’s the backbone of a thriving workplace. EX is how you...

Empower Your IC Team: Less IT, More Impactful Messages

Internal Communications (IC) teams bridge the gap between management and employees, fostering engagement, alignment, and a sense of community within organ...

How To Prioritize Employee Happiness in Retail Internal Communications

In the retail industry where success is hard-earned but highly rewarding, retail leaders must prioritize employee happiness to gain a competitive edge. A ...



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