Can we kill the Digital Workplace Hub already?
Often referred to as “the one place where you start and end your day” or “the one place where you can find all the information about your organization and your role”, the idea that you can create a single location, whether an Intranet or more recently something like...
What questions should you ask in an internal communication audit survey?
Once a year, we recommend you do a comprehensive audit of your internal communication program. During this assessment, you survey your company and look to gain insights that are statistically relevant for the different personas (i.e. clusters of people) you are...
Why your internal communication newsletter has to be personal
Generic emails are the easiest to ignore because they are not about you, the reader, it’s about the sender. What’s more, it becomes easy to think that the sender isn’t talking to you. This is, at the end of the day, why every user needs to feel that the newsletter...
The Difference between Multichannel and Omnichannel for Internal Comms
There’s little argument that every organization needs more than one channel in order to reach the majority, let alone all of, your workforce. Maybe you have an Intranet, maybe a newsletter, and perhaps a mobile app, and maybe you’ve taken into consideration the...
3 Trending Practices in Corporate Communications for 2021
To say that 2020 has been a crazy year for most of us is truly an understatement. As we enter its last quarter, we wanted to review three internal communication best practices we have noticed in the world around us. They are based on conversations with IC...
3 Things to Think About Before Picking a Mobile App for Corporate Communications
Having a mobile app for your workforce can be a great way to extend your reach. However, if not properly considered, it can be one of your biggest regrets. Let’s break down the top three things to consider. #1 - Death by Features Knowing the goal that you need your...
What is the potential reach of your comms channels? Here is some quick and easy math to help
We know not all corporate communications channels are created equal, but do they all reach their respective audiences equally? No, but how can we make that less of a gut statement and more based on fact. Which channels have the highest potential reach and highest...
7 Essential Questions to Ask When Picking a Corporate Communication Platform
In this article, we cover the basic questions you should ask yourself and ask your providers before deciding on a corporate communication platform that will streamline content to the right people in your organization. If you have any other favorite questions to ask,...
Why have you outgrown your Intranet?
If you don’t love your Intranet, it’s okay. Unfortunately, it’s perfectly normal. Even companies with beautifully designed, award-winning, new Intranets fall out of love pretty quickly. And why, with every iteration, does the honeymoon period seem to be getting...
How Sparrow Solves Partner Communication Challenges
Partner Communication is the cousin of corporate communications, but instead of employees we are connecting with our vendors, distributors, and partners who help us engage the greater marketplace and bring our products and services to market. That said, it is also the...
Classic Pitfalls and Lessons Learned in Partner Communications
“What do you mean our main distributor just signed with our biggest competitor? Don’t they know we already have the features those guys just announced?” I have heard stories like this many times. Some of those tales were from years ago when my dad managed a...
