The Call to Action: You Can Get What You Want

Sparrow Posts not only give you a way to communicate, they also let you get reader reactions and even ask them to perform certain tasks. A “Call to Action” and is simply the part of your post (or video) in which you explain to the reader what you need them to do once...

Post Bodies That are Good Enough for Beach Wear

OK. I know this title is a little silly, but who says you can’t let your personality out and have a little fun with your writing from time to time. No one, that’s who!   Creating Stunning Post Bodies One of the keys to writing good Sparrow post content (or content of...

Congruence – Delivering on Expectations

Have you ever watched a video because the thumbnail-image of it compelled you to do so, and then found that the video had nothing to do with the image that convinced you to watch it? How did that make you feel? Chances are you felt at least a little bit cheated and...

Writing a Post Title That Can’t Be Ignored

Together with the post image, your post title has the job of compelling the reader to open and read your post. This is often referred to as “Selling the open” and it applies to marketing, advertising and communications of all kinds. Like everything else you write, you...

Positive Post Images – Encouraging Post Opens

Images present ideas in a visual manner, but what most people notice first about an image is how it makes them feel. When we look at a picture of a beautiful sunset we feel much differently than when we look at pictures of disaster or destruction, and for most of your...