The Medium is the Message

In her article published in Disrupting the Function of IC, “Medium, Message and Technology,” Catherine St. Onge, Manager of Global Employee Communication for Air Canada takes us back 60 years to the wisdom of the oft-quoted Marshall McLuhan: “Over 60 years ago, in...

How Millennials Are Changing the Way We Work

The Millennial generation is a force to be reckoned with. Born between 1982 and 2004, and totaling 9.6 million, millennials account for 27 percent of Canada’s population. That’s roughly the same size as the Baby Boomer generation. But that’s not all. The Canadian...

Internal Communication Comes of Age

Not long ago the primary role of internal communication professionals was to write memos, publications, presentations and the annual report. That was in the 1980’s when business focused on employee satisfaction determined by pay and benefits as a key business...

Communicating in a Connected World

As the iconic Bob Dylan once said, “Times they are a-changing.” A recent study sponsored by Citrix revealed that “91 percent of organizations plan to have a mobile workforce strategy and the average organization already has only seven desks for ten people.” Work is no...

What’s in a Name? The Magic of the Sparrow

Why sparrow? It’s easy to take a sparrow for granted. Sometimes the same sentiment applies to internal communication. The truth is communication exists in organizations whether it’s strategically managed and measured or not. Although sparrows are small, they are also...