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How Sparrow Solves Partner Communication Challenges

How Sparrow Solves Partner Communication Challenges

by Adam Zouak | Sep 16, 2020 | Author Guidance, General, Partner Communications

Partner Communication is the cousin of corporate communications, but instead of employees we are connecting with our vendors, distributors, and partners who help us engage the greater marketplace and bring our products and services to market. That said, it is also the...
Classic Pitfalls and Lessons Learned in Partner Communications

Classic Pitfalls and Lessons Learned in Partner Communications

by Adam Zouak | Sep 10, 2020 | Author Guidance, Partner Communications

“What do you mean our main distributor just signed with our biggest competitor? Don’t they know we already have the features those guys just announced?” I have heard stories like this many times. Some of those tales were from years ago when my dad managed a...

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