Join us at any of the following events to learn more about Sparrow!

Webinar – Social Advocacy: How to get your employees to tell your story

Register Here


We live in a world of blended information – between home and work, domestic and professional social feeds, news feeds, and more. Yet when it comes to external storytelling, most organizations leave this responsibility completely to their PR and marketing functions, missing out on a huge opportunity: employees. Your employees could be your best storytellers, and in this blended information world it’s easier than ever for them to do so.

We call this idea “social advocacy” and it certainly offers a lot of opportunity. However, if executed incorrectly, there is risk that it can instead generate hugely diverse noise and distraction for a brand. The key to successful social advocacy is to build a clear narrative that provides a focused framework for this storytelling – both internally and externally – to drive forward the business.

In this session, you’ll learn:

  • how to develop a strong narrative, and
  • how you can use that narrative to drive successful employee advocacy



Stuart Masiter is the Chief Storyteller at Strategic Narrative. After a successful 10 year career as a TV and radio reporter for the BBC, Sky and ITN, Stuart formed his first storytelling business. That was an award winning company that pioneered TV PR, winning awards and eventually being sold to a US company.

He has spent over 25 years working with large organisations on their storytelling for marketing, sales, corporate communications, PR, employee engagement and investor relations. He has worked around the world and across all industries, but more recently has focused on B2B firms, especially in the technology and professional services sectors.


Lucas Scheer is President of Products and Innovation at DevFacto, creators of the Sparrow Modern Workplace, the communication platform that employees love to use.

A passionate brand advocate for DevFacto, Lucas’ main focus is building innovative software products. He has significant experience working with organizations from around the world to connect their workforce through intranets, mobile apps and digital transformation.


Webinar – What to Measure: Identifying Standards for Internal Communication Measurement

View Recording


Internal communication measurement continues to be an urgently important strategic skill, one that most communicators say they need and want. But deciding what, why, and how to measure it can be a challenging task.

We invite you to join Sean Williams, Vice President, True Digital Communications and internationally-acclaimed expert in the field of IC measurement and Chris Izquierdo, CEO of DevFacto Technologies and creator of Sparrow for this exciting webinar.

Following the initial efforts of an international task force of practitioners, academics, consultants and researchers, Sean and his research team conducted a Delphi Study to define draft standards for internal communication measurement. The research continues with testing and revision in 2018. In the meantime, he now works to educate the practice of internal communication on how to enable, implement and conduct measurement that meets these standards.

In this webinar you will learn:

  • The recommended standards for measuring internal communications
  • The benefits of measuring IC – How to apply the standards to your strategic communication planning
  • How the digital workplace presents the opportunity to pull it all together



Sean Williams is vice president and practice lead for education and internal communications at True Digital Communications, a full-service communication and marketing agency based in greater Cleveland. Previously, he was owner of Communication AMMO, Inc. from 2009 to 2017.

Focusing on research-based, strategic counsel and execution, much of Sean’s current work centers on the integrated communication AMMO planning process and manager training through the Face2Face Communication Learning Program. Sean has held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company.


Chris Izquierdo is CEO of DevFacto and creator of the Sparrow internal communication platform. He co-founded DevFacto in 2007 with a goal of creating a unique and revolutionary organization where IT minds could innovate and create solutions that humans love to use.

Chris has significant experience working with organizations from around the world to connect their workforce through intranets, mobile apps and digital transformation. In 2016, Chris envisioned Sparrow – a measurable communication platform that employees love to use – to address a major challenge for organizations: effectively communicating to the 66% of employees not reached by the company intranet.