Perceptions, articles, and anticdotes from the Sparrow team

The Medium is the Message

In her article published in Disrupting the Function of IC, “Medium, Message and Technology,” Catherine St. Onge, Manager of Global Employee Communication for Air Canada takes us back 60 years to the wisdom of the oft-quoted Marshall McLuhan: “Over 60 years ago, in...

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How Millennials Are Changing the Way We Work

The Millennial generation is a force to be reckoned with. Born between 1982 and 2004, and totaling 9.6 million, millennials account for 27 percent of Canada’s population. That’s roughly the same size as the Baby Boomer generation. But that’s not all. The Canadian...

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