Finning uses Sparrow to open communication channels with employees working in field based positions, gaining opportunities to inform and engage wherever they may be working.

The Challenge

For more than 80 years, Finning has been working to earn customer loyalty by delivering unrivaled service. Their dedication to serving customers has helped the company to grow and spread their roots from British Columbia to become the world’s largest Caterpillar dealer, employing over 12,000 people globally.

Within Canada, Finning employs nearly 5,000 team members in a variety of departments and roles, from desk-based positions such as administration, to mobile workers with intermittent access to desktops, to non-desk employees working out in the field. With such a large segment of their workforce not working from a desk, communicating effectively with their employees had been a challenge.

Traditional means of communication such as email, newsletter and bulletin board were effective in some ways, however it was difficult for the communications department at Finning to get a clear understanding of whether their messages were getting through.

Nick Culo, General Manager of Corporate Strategy, Marketing and Communications, oversees corporate strategy, marketing, communications, customer experience and the digital/social departments at Finning. He understands the importance of connecting all employees to the organization – especially given the significant number of non-desk employees within Finning.

“Our workforce spends little time at a desk and it’s been a challenge to keep people informed through traditional means. Sparrow allows us to deliver information through an easy to use and engaging mobile channel. It has revolutionized the way we connect and share knowledge.”

Nick Culo

General Manager, Corporate Strategy, Marketing & Communications, Finning (Canada)

The Solution: Why Sparrow?

Culo and his team worked closely with DevFacto to develop a better solution for connecting with both non-desk and desk-based employees. Together, we created the Sparrow mobile app, which enables all employees to stay connected to company information and communication, regardless of where or when they are working.

By selecting and subscribing to channels, Finning employees receive the news that matters most to them – based on region, role, interest and more. More over, they can access this information whenever and wherever they need to be working, on their mobile device.

“Sparrow has allowed Finning to open communication channels with all of our employees, from the field to the office and beyond, providing opportunity to inform and engage wherever our team is working,” says Culo.

Measurements of Communication Success

Sparrow analytics provide a wealth of valuable information to communicators, empowering them to make strategic and informed decisions when it comes to their internal communication initiatives:


Track uptake and active use of your Sparrow app for comparison month over month.


Get insight into which topics are most important to your organization by tracking the tags that they subscribe to.


Sparrow combines unique reads, total impressions, and article completion rates to provide an overall awareness score, which decreases over time.


Collect more data, increase engagement and inject more personality into the Sparrow experience.


Discover which times of day or day of the week your employees are most likely to consume content.


Enable commenting for more open, two-way communication with your teams,


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